![]() ![]() ![]() The important thing is not to sacrifice lifetime value in order to increase AOV in the short term. 1focus quick start free#AOVįocus on increasing the AOV, there are many ways to do this, such as intelligent upsells in the cart (but make sure not to distract the customer too much when they’re ready to check out) or setting a free shipping threshold a bit above your current AOV. Start with the checkout and move backwards through the buying process. Review your store experience and minimize friction points along the buying path through usability testing and conversion rate optimization. Then, the key is to optimize your current business to increase LTV through the following mechanisms: Usability Testing and CRO Take a look at your store and marketing channels to see if you have any opportunities for a quick one. 1focus quick start how to#How to Prioritize Your Ecommerce Marketing Strategyįirst we recommend you start with low hanging fruit. Once you’ve done all this, you’re ready to move on to our top ecommerce marketing strategies. It sure beats buying a billboard along the highway. This way you can get started without spending a ton of money. These channels allow you to map our your target audience in great detail and track your return on ad spend. Start with targeted paid social ads and google shopping ads. 4) Tell your target audience about it from a loudspeaker. Make sure that you have a great value proposition and present it in a way that your audience cannot refuse. You’ll likely have to test several against your audience to find the right one. That could be a guarantee, an amazing warranty, incredible value. Everything you do will magnify your brand, so make sure you get this right. Your brand will define how your customers perceive you and your site is their main window into your brand. Quick Start Guide to Ecommerce 1) Focus on a great product. If you are just getting started, read on for our quick start guide before getting to our marketing tips. If you have a running business, jump ahead to our top ecommerce marketing priorities below. ![]() Where should you start? What should you do first? THE PROBLEM: You have a million things that you could do, want to do, should do to drive traffic and conversions on your ecommerce site. ![]()
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